Increasing ROI with One-to One Marketing

Direct Mailing allows for more contact with customers. Today telemarketing calls are affected by the do not call list and emails are usually caught by the spam folder. Direct mailing allows the marketing piece to reach the consumer. With direct mail you can customize...

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The Opposite of Spam and Junk Mail

Unsolicited messages are considered spam; spam can appear in the form of email, direct mail, and telemarketing. A message that is irrelevant to a person's needs at the time is considered spam. Trigger Direct is the exact opposite, we target people who have a need for...

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Life Stage Marketing

Life Stage Marketing is another way to describe what Trigger Direct does. It basically boils down to looking for stages in people's lives where they are apt to make big decisions. Examples being newlyweds, empty nesters, new movers, and more. These people are about to...

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Marketing at Just the Right Time

The ultimate goal of marketing is to reach the right message to their ideal audience. Trigger Direct brings the variable of time into the equation to help hone in on the correct audience. By taking time into consideration clients are able to reach the right people...

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What does the name Trigger Direct mean?

Many people may be wondering what Trigger Direct means. We are looking for certain triggers in the marketplace. These triggers mean that a person is about to spend a lot in a certain marketplace. Some triggers that occur are getting married, having a child, children...

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The Postcard vs. Letter Controversy

We get this question all the time at our agency.... "Which is better? A postcard or a letter in an envelope?" Before I answer this question, let me say upfront that there are issues far more important, such as making sure you are targeting the right people, with the...

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The Death of Junk Mail

Today, Junk Mail died. Printers everywhere are mourning. Consumers and environmentalists are celebrating. Old school direct marketers are gasping. Postal carrier back muscles are feeling relief. I am in charge of writing his epitaph and am considering some of these....

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Does your direct mail campaign work?

This is the $64,000 question after all, isn’t it? We get this question from most every person we talk to. And while there are many variables that determine the success of a direct marketing campaign (list, offer, mail piece, etc.), let’s focus simply on the nuts and...

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Dude, present an offer!

It just blows me away when smart business people invest in a marketing campaign only to make absolutely certain that it will fail. They choose not to present a compelling offer. Right now our agency is working on a restaurant guide project for a local community...

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