The Postcard vs. Letter Controversy

The Postcard vs. Letter Controversy

We get this question all the time at our agency…. “Which is better? A postcard or a letter in an envelope?” Before I answer this question, let me say upfront that there are issues far more important, such as making sure you are targeting the right...
Graphic Design Pet Peeve – Humanize It

Graphic Design Pet Peeve – Humanize It

I’ll file this in one of my rants about advertising graphic design that just simply drives me crazy. Particularly a direct mail piece that is completely missing the boat. I will often see direct mail pieces from furniture retailers showcasing a couch, a dinette...
Dude, present an offer!

Dude, present an offer!

It just blows me away when smart business people invest in a marketing campaign only to make absolutely certain that it will fail. They choose not to present a compelling offer. Right now our agency is working on a restaurant guide project for a local community...