8 Things You Should Never Do When Using Email Append

8 Things You Should Never Do When Using Email Append

Over the years many of our clients have built large direct mail databases and have been slowly migrating to an email marketing model.  Email makes alot more sense with Retention or Loyalty marketing.  You already have a business relationship with these customers and...
Increasing ROI with One-to One Marketing

Increasing ROI with One-to One Marketing

Direct Mailing allows for more contact with customers. Today telemarketing calls are affected by the do not call list and emails are usually caught by the spam folder. Direct mailing allows the marketing piece to reach the consumer. With direct mail you can customize...
Getting Event Triggers from Public Records

Getting Event Triggers from Public Records

Data from public records help to drive marketing campaigns and is available through government resources. Innovating from the public records data allows us to help our clients get the most out of their marketing investment.