If you need customers, you need to figure out their trigger, that significant life changing event that precedes a major purchase where big money is spent.  Triggers typically fall into 2 subgroups: internal and external.

Internal triggers are likely a treasure trove of valuable data sitting around in your office, unused and untapped.  Transaction data of customers that just bought a specific product and are likely to buy an add-on product, or customers that deserve a thank you note and special offer to come back and spend more.  These triggers are great opportunities to enhance your relationship with current customers and engaged prospects, build brand loyalty and generate revenue.

External triggers come from a wide variety of government public record sources, newspaper listings, web site opt-in signups, credit bureaus and more.  Explore the list below to get an idea of the innovative ways Trigger Direct targets the right customer, with the right message at precisely the right time.

This list is just the tip of the iceberg. Call us at 858.254.4400 to learn more.

Trigger = Newlyweds
- Financial Services
- Mortgage

Trigger = New Parents
- Life Insurance, esp. prenatal new parents, first child
- College Education Savings

Trigger = New Home Owners
- Gardening and Landscaping
- Water Purification
- Hardware
- Window Coverings
- Floor Coverings
- Swimming Pools
- Kitchen Cabinets and Countertops
- Satellite TV Service
- Consumer Electronics (TV, home theatre, etc.)
- Alarm & Security Service
- Paint
- Lighting
- Bedding
- Home Appliances
- Home Decorative Products
- Mortgage Insurance
- Garage Door Replacements

Trigger = New Pre-Movers
- Moving Services
- Satellite TV Service (for their new home)

Trigger = New Telephone Connects / New Movers
- Restaurants
- Chiropractors

Trigger = New Building Permits
- Lumber, Building Materials
- Doors & Windows
- Home appliances
- Backyard decking, patios, furniture, BBQ's

Trigger = New Home Equity Lines
- Kitchen Remodels
- Automobiles

Trigger = New Mortgage
- Mortgage
- Real Estate

Trigger = New Businesses
- IT Services/Web Development
- Office Furniture & Supplies
- Marketing & Advertising

Trigger = New Qualified Technology Buyers
- Computer Software
- Telecommunication Hardware -