Variable Data Digital Printing for your Direct Marketing Campaign

Capture your audience’s attention and boost response rates by using Variable Data Digital Printing (VDP) in your direct mail pieces. Trigger Direct’s VDP sends a highly relevant and customized message to each individual in your marketing campaign. When your customer receives their direct mail piece, the text, images, and offers on the mailing will be directed to the specific wants and needs of the customer. Instead of sending mass mailings where one message is sent to thousands of people, you can deliver unique documents that will appeal directly to the recipients.

Direct Mail Customization is Key to Increased Relevancy.
Trigger Direct has the knowledge to help you customize your VDP based on demographics, psychographics, geographical bases, or behavioral bases. Let us guide you through the process of developing your target market, and then locate those customers and use VDP to mail a relevant message to the right customer at precisely the right time. VDP has proven to be effective at improving marketing efforts, and when it is combined with Trigger Direct’s Database Design and Segmentation, it can provide even greater results.

Get the Sale.
When VDP is incorporated with our patented “Marketing at Just the Right Time" strategy, the result is greater ROI for your company. For example, some companies send a direct mail piece to every person in a zip code, even if those recipients have no need or interest in the company’s offering. Most of the mailings are thrown away, which means lost profit for the company. We can locate only those people who may have a need for your product or service, thus allowing you to better invest your money. However, your ROI can continue further when you use VDP. Once your target audience is narrowed, messages can be customized so that they connect with each customer in a unique way. VDP allows you to uncover and appeal to another layer of your audience. A potential customer may receive three advertisements from a company similar to your own, but the company who uses VDP is more likely to affect the customer and generate a sale.