Trigger Direct Company Info



John P. Riley, Head Honcho
jriley@triggerdirect.com

John RileyJohn Riley is a seasoned veteran of the direct marketing industry and leads Trigger Direct.  John has over 23 years experience crafting winning B2C and B2B direct marketing campaigns for companies in verticals spanning high tech, finance, automotive, and retail.

In addition to being a frequent speaker at national Direct Marketing Association conferences, John has also spent over 10 years in senior management at Harte-Hanks Inc., one of the top CRM and direct marketing service companies in the world.  John has a bachelor’s degree from the University of California, San Diego in Mathematics and Computer Science.

John is a proud family man, married over 17 years with two children.  John volunteers his time as President of the board of directors for Poway National Little League and as a board member for The Next Level girls fastpitch travel softball organization. John has previously served as a member of the City of Poway's Budget Review Committee, board member for Character Counts, board member of Poway Chamber of Commerce, manager with Poway National Little League, and head coach with Poway Girls Softball League. In his spare time, John also plays music in a local 80s cover band.