Predictive Analytics

Keep Your Customers Coming Back for More.

Through data mining, analysis of transactional behavior and more, we can help you predict when your customers will purchase specific items or services.

This is the science of Predictive Analytics. And it is another example of Marketing at Just the Right Time.

Common uses of this are automotive service reminders, insurance offers and cross selling of upgrade items and accessories. Even birthday and anniversary marketing fits this model.

Stay ahead of the competition.

Trigger Direct can obtain the needed data- anything from sales information to repair orders- from your computer systems and create a predictive analytics system from that information. Based on previous usage, we are able to closely predict how often someone will need a new product or service. Let’s use automotive service for example. When someone gets his or her oil changed, that information is recorded in the the service department's database. The next time that person brings in their vehicle for an oil change, that information is also recorded. With this knowledge, we can forecast when this person will need an oil change again or a 30,000 mile checkup or a new set of tires (based on the time period and number of miles they drove previously) and send them a time predictable service reminder.