New Mortgage Applicants

Rather than marketing to every homeowner hoping they might be a mortgage prospect, imagine just marketing to those that just applied for a mortgage in the last 24 hours. Take all of the guess work out of mortgage marketing and only target those that are “in
market” right now.

These prospects just 1003'd yesterday. You get the data today!

Phone numbers appended for accuracy and cleansed with the National Do Not Call Registry.

Are you generating revenue with a targeted Mortgage Trigger direct marketing campaign?  Let us help you with:

·         Strategy and Consultation
·         New Mortgage Trigger databases
·         Direct Mail production
·         Response Analytics

High Response + Low Cost = Great ROI.
A New Mortgage Trigger campaign costs very little and is positioned for great response.  Most counties only average 500-1,000 Mortgage Triggers per week so you spend very little.  And New Mortgage Triggers are a highly response group for a mortgage offer.

What’s the Trigger?
The trigger is credit bureau inquiries that are filed on the homeowner’s credit files.  They just 1003'd yesterday! Data is updated daily.

The New Mortgage Trigger data has a wide variety of selects to narrow your targeting including:

- FICO score
- Current Mortgage Balance
- Maximum LTV Ratio
- Bankruptcy Presence (if applicable)
- Current Delinquencies (if applicable) n
- Age of Current Loan and/or 12 Month Seasoning
- Balance of Aggregate Debt
- Unsecurted Debt Amount
- Geography (zip, county, SCF, state)
- and much, much more (too many selects to list…  credit bureaus have tremendous volumes of data for you to leverage in your marketing campaign)

The optimal way to use this data is to call each trigger on the telephone.  But for those that are on the National Do Not Call list, then they can be reached with a highly personalized letter or greeting card with a first class stamp to ensure timely delivery and that “personal touch” that will ensure your mail piece is opened and read by your prospect.

Do a single list rental or mailing with us, or subscribe and enjoy a system where Mortgage Triggers are reached every day and you receive a consistent flow of new customers to your business.