Marketing to New Home Owners

Are you generating revenue with a targeted New Homeowner direct mail campaign?  Let us help you with:

· Strategy and Consultation
· New Homeowner databases
· Direct Mail production
· Response Analytics

New Homeowners are big spenders.  Really big spenders!
New homeowners spend more on home products & services in the first 6 months of ownership than the average homeowner spends in 2 years.  They spend 20 times more on household products than established residents (The Mover Report, Spring 1996), and spend over $9,400 on home-related products (Atlantic Marketing Research, May 2000).  In total, new homeowners spend approximately $102 billion on move-related goods. (Atlantic Marketing Research, May 2000)

New homeowners are eager to purchase new household products and services to beautify their home and garden and have no existing buying loyalties in their new community and are seeking information for products and services they need.  42% of those moving into a home are first-time homebuyers. (National Association of REALTORS®, 2000)

High Response + Low Cost = Great ROI.
A New Homeowner direct marketing campaign costs very little and is tailored for a great response.  Most counties average 200-800 new homeowners per week so you spend very little.  And New Homeowners offer a high response rate for the right kind of offers.

What’s the Trigger?
The trigger for New Homeowners is the filing of the deed with the County Recorder.  Often we can get the data within 3-5 business days after filing, depending on the county.  From the County Recorder to you in less than a week, now that’s fast!

Unique Data selects include:
- Home value
- Age of Home (important for kitchen remodelers, door & window companies, etc.)
- New Home vs. Previously Owned Home (important for swimming pool companies)
- Single family home vs. Condo
- Geography (zip, county, SCF, state) and much more

Data is typically available weekly, but we can make data available daily in some case, including launching a direct mail campaign daily.  Do a single list rental or mailing with us, or subscribe and enjoy a system where New Homeowners are reached weekly and you receive a consistent flow of new customers.