Direct Marketing Database Optimization

 

Scrub, Scrub, Scrub that Database

Make your marketing campaign perform at its full capacity. Trigger Direct has access to software programs that execute a variety of functions to improve the quality and safeguard theintegrity of your mailing lists and customer information. Our top database
optimization programs include:

CASS- The CASS System improves the accuracy of carrier route codes, zip codes, and delivery point codes that appear on mail pieces. Its clean-up tool recognizes discrepancies on addresses and automatically corrects those mistakes. An address with an incorrect carrier route code, zip code, or no zip code can contribute to delays in processing mail, which means customers may not receive your mail piece at just the right time. This can lead to lost revenue for your company. It is Trigger Direct’s desire to eliminate address discrepancies so that your marketing campaign can operate at its best.

National Change of Address (NCOA)- This list allows us to identify the movers in your customer list that have moved and filed with the NCOA within the last 48 months and update your records with their new change of address information. Having accurate information helps you increase ROI because the mailing will actually reach the intended audience and not a person for whom the mailing has no relevance. The NCOA database is also a useful tool if you are seeking to mail to new homeowners or movers.

Merge/Purge- One of the easiest ways to anger your audience is by sending duplicate mailings to the same person or household. This type of mistake is usually caused by an “unclean” database that duplicates names and information. However, this is also an easy problem to solve. Using Merge Purge, Trigger Direct can compile a fresh customer list for you based on previous databases. All duplicates will be eliminated, customers will be happier, and your company will save money. Not only does Merge Purge allow us to eliminate duplicates, but it enhances the efficiency and effectiveness of your database by giving us the ability to prioritize, sort, consolidate and append customer and prospect records, using customizable criteria.

DSF- A problem many companies face is not knowing if a mailing address is valid. DSF is another means to provide you with the most accurate and up-to-date address data available. This program compares your lists to the 145+ million address delivery points in the United States and aids in making a mail/don’t mail decision. It helps reduce the amount of undeliverable-as-addressed pieces, thus providing you with the highest deliverability for the lowest cost.