Customized Database Design & Segmentation

Design the Database. Access the Data. Segment & Target.

Your marketing success... your sales success, your revenue generation success for that matter... starts with your data. You have to target the right people. You need a prospect database that is highly optimized to meet the needs of your marketing strategy.

Trigger Direct will help you design and build your ultimate"relationship database" of customers and prospects to fuel your marketing campaigns.

A great database is a database rich with content. A database synchronized with your transaction data so you can understand what they purchased. As well as how recently they purchased, how often they purchase, and how much they spent (RFM). A great database is also overlayed with granular demographic, psychographic and behavioral data elements that put you in a position to segment the database for highly targeted campaigns.

Building your target audience isn’t always an easy feat, especially when your audience is a highly specific group. Today’s consumers have expectations for personalized products and services, but that can become a problem if you are not able to effectively reach them. The path to a successful marketing campaign begins with tailoring your marketing strategies based on consumer behavior segmentation.

PRIZM NE by Claritas is a database segmentation tool used by Trigger Direct to help you know and understand your customers. This program defines every household in America in terms of 66 distinct segments based on their likes, dislikes, lifestyles, and purchase behavior. PRIZM NE adds tremendous value to your database allowing you to understand the common demographics of your best customers, so you can easily go to market finding clones of your best customers. Ultimately PRIZM NE segmentation allows you to gear your message more specifically towards the consumer, resulting in greater responses to your marketing efforts.

The only thing you need in order to have your customers or potential customers segmented is a list of names and addresses. Really, that’s it! Once we receive your list, we can effectively categorize each person or household and provide you with actionable target marketing information.